Every January, something magical happens in the world of shopping: White Sales. 🛏️

If youve been sleeping on scratchy sheets or drying off with threadbare towels, THIS is your moment. January White Sales offer the best prices of the year on bedding, bath linens, and everything for your bedroom and bathroom.

🤔 What Are January White Sales?

White Sales date back to 1878 when a Philadelphia department store started selling white linens at discounted prices in January. The tradition stuck, and now every major retailer participates.

Today, "White Sales" include much more than white items:

  • Sheets and pillowcases (all colors!)
  • Comforters, duvets, and blankets
  • Pillows and mattress toppers
  • Towels and bath linens
  • Mattresses
  • Bathroom accessories

Typical savings: 40-70% off regular prices!

🛏️ Best Bedding Deals Right Now

Sheets & Sheet Sets

January is THE time to upgrade your sheets. Look for:

  • Thread count: 400+ for softness, but dont overpay for 1000+
  • Material: Egyptian cotton, Supima cotton, bamboo, or microfiber
  • Sets: Usually better value than buying pieces separately

Where to find the best deals:

  • Target - Threshold and Casaluna brands on sale
  • Amazon - Deep discounts on top-rated sheet sets
  • Walmart - Budget-friendly options under $30
  • Kohls - Stack coupons + Kohls Cash for extra savings
  • Macys - Premium brands at 50-60% off

Comforters & Duvets

Cozy up with a new comforter at a fraction of the price:

  • Down alternative comforters - great value, hypoallergenic
  • Down comforters - invest now while prices are low
  • Weighted blankets - still popular, often 40%+ off
  • Duvet covers - refresh your look without buying a new comforter

Pillows

Experts say replace pillows every 1-2 years. Now is the time!

  • Memory foam pillows
  • Down and down alternative
  • Cooling gel pillows
  • Body pillows and pregnancy pillows

Pro tip: Buy one, get one deals are common on pillows in January!

Mattress Toppers

Not ready for a new mattress? A topper can transform your sleep:

  • Memory foam toppers - add cushion and support
  • Cooling toppers - if you sleep hot
  • Featherbed toppers - hotel-like luxury

🛁 Best Bath Deals Right Now

Towels

Stock up! Good towels last years when you buy quality:

  • Bath towels - Look for 600+ GSM for plush feel
  • Bath sheets - Extra large, extra cozy
  • Hand towels and washcloths - Sets are best value
  • Turkish cotton - Premium quality, worth the upgrade

Best towel deals at:

  • Target - Threshold Performance towels highly rated
  • Amazon - Top-rated sets under $30
  • Kohls - The Big One towels on deep discount
  • Bed Bath & Beyond (online) - Name brand clearance
  • Costco - Bulk packs at great prices

Bath Mats & Rugs

  • Memory foam bath mats
  • Quick-dry options
  • Matching sets for coordinated look

Shower Curtains & Accessories

  • Fabric shower curtains
  • Shower curtain liners
  • Bathroom organizers
  • Soap dispensers and accessories

🛒 Where to Shop January White Sales

Best Overall Deals

Target - 30-50% off bedding and bath, plus extra Circle offers

Amazon - Daily deals on top brands, fast Prime shipping

Walmart - Best budget options, price matching

Best Premium Deals

Macys - Designer brands at 50-70% off

Kohls - Stack 20-30% coupons on sale prices + earn Kohls Cash

Nordstrom - High-end brands on sale

Best Mattress Deals

January is also prime time for mattress shopping!

  • Amazon - Memory foam mattresses in a box
  • Walmart - Budget and mid-range options
  • Target - Casper and other brands on sale

💡 Pro Tips for White Sale Shopping

1. Know Your Sizes

Measure your mattress depth for fitted sheets. Deep pocket sheets (15-18") fit most modern mattresses.

2. Check Thread Count (But Dont Obsess)

300-600 thread count is the sweet spot. Higher isnt always better - quality of cotton matters more.

3. Read the Reviews

Before buying, check what real customers say about softness, durability, and shrinkage.

4. Stack Discounts

Combine strategies for maximum savings:

  • Sale price + store coupon
  • Cashback apps (Rakuten, Ibotta)
  • Store credit cards for extra % off
  • Target Circle, Kohls Cash, etc.

5. Buy Sets

Sheet sets and towel sets are almost always better value than buying individual pieces.

6. Consider Quality Over Quantity

One set of great sheets beats three sets of cheap ones. They last longer and feel better.

📅 How Long Do White Sales Last?

Most White Sales run through the end of January, but the best selection is NOW (first two weeks). Popular items sell out fast!

Key dates:

  • Now through Jan 15 - Best selection, good prices
  • Jan 15-20 (MLK Weekend) - Often deepest discounts
  • End of January - Final clearance, limited selection

✅ Your White Sale Shopping Checklist

Whats on your list? Check off what you need:

Bedroom:

  • ☐ Sheet set (or two!)
  • ☐ Pillows
  • ☐ Comforter or duvet
  • ☐ Mattress topper
  • ☐ Mattress protector
  • ☐ Blankets

Bathroom:

  • ☐ Bath towels
  • ☐ Hand towels
  • ☐ Washcloths
  • ☐ Bath mat
  • ☐ Shower curtain

🎯 Bottom Line

January White Sales are the best time of year to upgrade your bedding and bath linens. Prices wont be this low again until next January!

Dont sleep on these deals (pun intended 😉). Shop now while selection is good!

Check our homepage for the latest White Sale deals from all major retailers. We update multiple times per hour so you never miss a price drop!

Happy shopping! 🛏️🛁💰

- The pickup.today Team